The Growth Files
CASE STUDIES

Real campaigns.
Documented results.

Five growth programs. Clear context, decisions and measurable outcomes. Each case study explains what changed, why it mattered and what came next.

CASE 001 · MOBILITY MARKETPLACE

Revenue growth: €4M → €6.9M

Mapped the account by city, POI and branded vs. generic, then reallocated budget where the headroom actually was.
CHANNEL: GOOGLE ADS | FORMATS: SEARCH · DISPLAY · PERFORMANCE MAX
OPEN CASE STUDY →
€0.0M
2025 ATTRIBUTED REVENUE
72% YoY growth · ROAS improved from 360% to 554%
CASE 002 · AI VISIBILITY

From invisible to citable

Audited AI referral data across Copilot, ChatGPT and Perplexity, then built content, trust and technical foundations against what it showed.
DISCIPLINE: AI SEARCH & SEO | SURFACES: CHATGPT · COPILOT · PERPLEXITY
OPEN CASE STUDY →
0+
MONTHLY AI CITATIONS
20% Share of Authority · six AI-structured posts in one month
CASE 003 · APP GROWTH

App growth: 0 → 85K+ installs

Built an Apple Search Ads program from zero, with a discovery-to-generic keyword waterfall as the engine.
CHANNEL: APPLE SEARCH ADS | SEGMENTED BY: DEVICE · COUNTRY · LANGUAGE
OPEN CASE STUDY →
0K+
APP INSTALLS
Four campaign types built before a euro was spent
CASE 004 · CHANNEL EXPANSION

Microsoft Ads: unmanaged spend to €295K

Fixed access and tracking on a neglected account, then imported proven Google Ads campaigns instead of rebuilding.
CHANNEL: MICROSOFT ADS | METHOD: IMPORT, DO NOT REBUILD
OPEN CASE STUDY →
€0K
ATTRIBUTED REVENUE
Sustained 400–580% ROAS · ~15 proven campaigns imported
CASE 005 · B2B SOCIAL

Global B2B social reach across four brands

Organic and paid social on LinkedIn and Instagram, using engagement and follow rate as the one comparable signal.
REGIONS: AMERICAS · EUROPE · ASIA | STATUS: ACTIVE
OPEN CASE STUDY →
0.0M+
COMBINED IMPRESSIONS, 28 DAYS
3,920+ new followers · four umbrella brands, three continents
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that actually works.

Open to selected projects and interesting opportunities.

Get in touch
benavidesorling@gmail.com
+31 6 28022153
Amsterdam, The Netherlands
linkedin.com/in/benavideesf1b4
Open to:
• Selected performance marketing projects
• Growth & AI Search projects
• Interesting opportunities