The Growth Files
ABOUT

Not just one tool.
A connected growth discipline.

✓I combine strategy, paid media, AI Search and analytics into one connected growth system.
✓That means fewer handoffs, clearer decisions and stronger performance across B2B, B2C, e-commerce, marketplaces and apps.
✓The goal is simple: turn visibility, data and creative into measurable growth.
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YEARS EXPERIENCE
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AD SPEND MANAGED
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REVENUE GENERATED
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PEAK ROAS
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MONTHLY AI CITATIONS
MY STORY

Built across disciplines. Connected as one system.

“
I believe in owning the outcome: connecting strategy, creative, media and reporting so every euro has a clear role.
✎
I started with design.
I learned Illustrator, Photoshop and After Effects by watching YouTube videos. Today, Figma is the tool I use most.
↗
Then I moved into paid media.
Google Ads became the gateway into performance marketing and measurable growth.
▥
Then I fell in love with analytics.
Tracking, dashboards and attribution made every click easier to understand.
↔
Then I worked on B2C and B2B strategy.
Different models, different cycles — same goal: sustainable growth.
▤
Then I stepped into app marketing and Google Maps location management.
Acquisition, retention and lifecycle growth that lives inside the product, plus managing presence across local search.
⌕
And now, AI Search and website optimisation.
Understanding how visibility is changing, and how brands can win in the next search era.
★
The realization.
It is not about specializing. It is about building a connected growth discipline where every piece reinforces the next.
THE JOURNEY

From foundations to systems thinking.

FOUNDATION
Design foundations
Self-taught in Illustrator, Photoshop and After Effects.
2019
BA Business Administration
Marketing · Magna Cum Laude.
NOV 2022–JUN 2023
RocketBarn
Media strategy across B2B, B2C and lead generation.
2023
MSc Marketing
Vrije Universiteit Amsterdam · AI advertising research.
SEP–DEC 2023
Growth Marketer.
JAN 2024–JAN 2026
ParkBee
Performance marketing at scale across markets and apps.
FEB 2026–PRESENT
Refreshworks.ai
AI Search, paid media, SEO, CRM and growth strategy.
HOW I WORK

Every tool. Every channel. One goal.

◎
Strategy
Roadmaps, positioning and growth systems built for scale.
↗
Performance Marketing
Full-funnel paid media across search, social, apps and marketplaces.
⌕
AI Search & SEO
Visibility, technical SEO, content architecture and AI-ready pages.
▥
Analytics & Data
Tracking, dashboards and insights that drive better decisions.
⬈
Industry Growth
B2B, B2C, e-commerce, marketplaces and app marketing.
✎
Creative & Content
Landing pages, CRO, copy and visual storytelling.

Let's build something
that actually works.

If you're serious about growth, let's talk about your goals and how we can reach them — together.

Come in contact
benavidesorling@gmail.com
+31 6 28022153
Amsterdam, The Netherlands
linkedin.com/in/benavideesf1b4