AEO and GEO pricing ranges widely by scope. A grounded look at what businesses are actually paying in 2026, and what changes the number.
AI search optimization pricing varies widely by scope, but most published 2026 estimates converge on a similar range: entry-level engagements start around €1,500 per month, mid-market programs typically run €3,000 to €8,000 per month, and enterprise-scale engagements reach €15,000 to €30,000 or more. A standalone AEO or GEO audit, without an ongoing retainer, commonly costs €1,000 to €5,000 as a one-time fee across multiple published sources.
The number moves based on a few concrete factors, not the agency's branding:
Multiple independent pricing guides flag the same pattern: offers below roughly €1,500 a month claiming full AEO scope are usually a relabeled traditional SEO retainer without a genuine AI-specific methodology, cross-platform monitoring, or citation-focused deliverables. That doesn't mean cheap engagements are worthless, but it's worth checking specifically what's included before assuming "AEO" in the name means AI-specific work is actually happening.
Separate from agency or consultant fees, AI visibility monitoring tools themselves run roughly €20 to €500 a month depending on the platform and scope, a real ongoing cost worth budgeting for even in a mostly in-house or freelance-led approach, since manual prompt testing alone doesn't scale well past a handful of tracked queries.
This is part of AI Search & SEO. For how to think about whether to bring in outside help at all, see do you need an SEO agency or an AEO specialist.
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